|When you think of search engine optimization you automatically think of getting your website to the top of the search engine results in order to increase online sales. But what about utilizing search to enhance your recruiting strategy? Companies spend thousands of dollars advertising open jobs on places like Monster and Career Builder but often neglect the importance of being found on the various search engines. There are generally two road blocks that companies have that prevent their job listings from being found in the major search engines.
Since more and more job applicants are using search engines like Yahoo and Google to find their next job opportunity. If your job posting isn’t visible you are missing out on many qualified applicants.
How do I optimize my Job Listings to be found in search engines?
It’s really not as difficult as one might think. Search engines care about keyword rich content. In this scenario your job posting is the content. Once you know a few simple techniques you’re that much closer to being found in search engines like MSN, Yahoo & Google.
1. Use common words, instead of corporate language.
2. Expand on your Acronyms
3. Use multiple job titles
4. Use better job headers
What about my Applicant Tracking System?
If you company uses an ATS system your more then likely going to need to seek out the Pro’s to help you. Applicant tracking systems were not designed with search engines in mind. The job postings listed within them are invisible to the search engines as the ATS systems often use frames, Pop-ups or extremely long URL strings that cannot be indexed. There are companies that offer career site optimization services. HotGigs, Jobs2Web Service extracts and reconfigures your company’s job content so it is accessible to the major search engines. Once a candidate finds your job posting they are directed back to your ATS system. Jobster offers a similar program although I am not sure how it works.
The price of filling open positions is getting out of control, if you’re only online source for job candidates are the job boards, you are wasting money and missing out on prospects, so why not lower your cost per hire and start utilizing the benefits of search?